Beyond being a collection of visual components, a name, or a logo, a brand embodies much more.
BRAND STRATEGY AND POSITIONING
The first step in our brand strategy process focuses on creating a compelling identity through naming and precise messaging for your company, product, or service.
Our journey begins with an immersive discovery phase, where we delve into your identity, goals, aspirations, and competitive landscape. This deep understanding informs our creative brief, serving as our roadmap as we set out to find a resonant name, captivating tagline, and crucial brand message that succinctly captures the core essence, positioning, and value of your organization.
Once the content strategy is in place, we turn our focus to user experience (UX) design. We meticulously create detailed wireframes that encompass every user path, communication goal, and feature necessity, much like an architectural blueprint for a house. In addition, we often build interactive prototypes, enabling us to continually test and refine the design as we progress through the process.
With a custom photoshoot, we can achieve the ideal visual representation for your brand. From initial concept to post-production, we curate a meticulously coordinated image library that embodies your brand's identity. If you already have a preferred photographer, we are also proficient in providing art direction to external photographers, ensuring the alignment of the visual elements with your brand's essence.
Once brand identity styles are defined, it's crucial to uphold them. In fact, a degree of vigilance is necessary to preserve the unique look, feel, and tone of voice that we've carefully crafted. Our brand standards documents serve as a centralized hub for essential brand management as we move forward.
Our Services
Digital Screen Advertising
SEO, SEM & AdWords
Geofencing & Programmatic Ads
Email Campaigns
Paid Search
Paid Social
SEO, SEM & AdWords
Email Campaigns
Search, SEO, Social
Analytics, Reporting & Optimization
Content Strategy
Brand Strategy
Logo Design
Brand Guidelines
Package Design
Research & Audience Insights
Strategic Planning
Responsive Web Development
Website Auditing & Redesign
UI/UX Design & Wireframing
Analytics & Insights
Pay-per-click Management
Microsites and Landing Pages
Editorial & Documentary
Storyboarding & Scripting
Location Scouting
Talent & Prop Sourcing
Producing & Directing
Lighting & Audio
Filming
Retail & Product
Advertising
Corporate Events
Aerial & Drone
Underwater
Creative Direction
Digital Retouching
Digital Screen Advertising
Mobile App Design
Trade Show Displays
Interactive Installments
Email Campaigns
Print Collateral
Tradeshow Displays
Advertising Design
Campaign Development
Direct Mail
Digital Signage
Promotional Items
Harpoon is a marketing and consulting agency working to help businesses grow. Let us put a personalized strategy together to get you started meeting your goals and expectations today.